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When an advocate shares their link, social networks and messaging apps show a preview with an image, title and description. They don’t take these from Refer a Friend. They read them from the page the link opens, using Open Graph tags.
Set the preview for the landing page
- Find the page your referral links open. It’s Display Settings → Referral landing page, or your homepage if that’s empty. Product tab links open the product.
- Edit that page and set its social sharing image, title and description in your SEO plugin:
- Yoast SEO: the Social tab in the Yoast box.
- Rank Math: Social in the Rank Math box, under Facebook.
- All in One SEO: the Social tab in the AIOSEO box.
- Use an image of at least 1200 × 630 pixels.
- Update the page.
Without an SEO plugin, your theme or WordPress may not add Open Graph tags at all. Install one of the plugins above, or ask your developer to add og:image, og:title and og:description tags to the page.
A dedicated landing page that explains your referral offer makes a much better preview than the homepage. Set it as Referral landing page, and give it an image that shows the reward.
Refresh the preview
Social networks cache previews. After changing the image:
- Facebook and Messenger: paste the link into the Facebook Sharing Debugger and click Scrape Again.
- LinkedIn: use the LinkedIn Post Inspector.
- WhatsApp and others: the new preview can take a few days, or try the link with a different
?raf=code.