Connecting referral links to MailChimp

If you want to include the users’ referral codes in the mailing list that you are sending via MailChimp, or if you just want to send a mass email to all registered users telling them about the new referral program, follow the steps below:

IMPORTANT: If you only see the First and Last names, make sure that your list has defined the field for a referral code. By default, when creating a list inside MailChimp, you only have Email, First and Last name. What you want to do is add one more field, by clicking on List -> Settings -> List Fields. You will see a screen like the one below. Just add a new text field and hit save.

WooCommerce Refer a Friend Connecting referral links with MailChimp merge tags
  • If you just added a new field in MailChimp, you need to fetch the list again by going to MailChimp for WordPress plugin and clicking on the Renew MailChimp List button. 
  • Next, on the “User Sync” screen, it should say send additional fields. Choose gens_referral_id as the user meta. On the right, click to connect it to the newly made MailChimp field. 
  • If you just installed the plugin and want to sync old users, there is a “Manual Sync” button below, that should sync all existing users.
  • Now you can use the referral code in your email. Make sure to add it inside a link after ?raf=, for example, if your referral tag is RAFCODE – the link should be:*|RAFCODE|*

Those are all the steps, just make sure to test it out before sending it to your customers.

What they say

Trusted by 7000+ customers

Our plugins are used by more than 7000 websites across the globe. All of our plugins are rated 5 stars on Don’t just take our word for it, check what others are saying about WPGens.

I bought and tested the plugin with WooCommerce Subscription and it works like a charm. I had some specific questions to the developer and he responded very fast and helped me. I suggest the plugin!

Refer a Friend PREMIUM

If your looking to set up a referral program on your WooCommerce site to boost up your site sale “Refer A Friend for WooCommerce by WPGens” is your plugin to go for. Little blown away with an amazing support provided from (Goran) the plugin working exactly what you want to set up a referral system. Good job guys!

Refer a Friend PREMIUM

We deal with dozens of applications and plugins on a daily basis. Many of them are excellent, but few have truly excellent support. The Refer A Friend plugin is one of them: the response to my questions is always fast, friendly and very helpful.

Refer a Friend PREMIUM

This plugin is awesome. It looks good, it’s light weight, has great support – everything you can expect from a paid plugin, only it’s free!!!!

Swifty Bar

Read all testimonials on WordPress Repository.

Get notified when we add new plugins.

We do not publish plugins often, but when we do, it's something awesome. No spam, we promise.