Visitors, Realtime and the Visitor Timeline

Last updated October 22, 2026

The Conversions card in Revenue First Analytics has a User tab that lists every visitor in the selected date range and a Converted tab that lists customers and form leads. Click a row to open the visitor timeline: each page viewed, each event, each order and each form submission, in order. The Online tile at the top of the dashboard counts visitors active in the last five minutes.

Who is online right now?

The Online tile in the metrics row counts the different visitors who loaded a page in the last five minutes. It ignores the date range and filters. It loads with the other tiles and updates when you click Refresh or change the range or a filter; it does not tick on its own.

Logged-in administrators are excluded from tracking by default, so you will not see yourself in the count. You can change this in Settings.

What does the User tab show?

The User tab lists every visitor with at least one session in the date range, most recent first, 50 per page with Previous and Next buttons. A session is a run of pageviews by one visitor that ends after 30 minutes without activity.

Column	Meaning
Visitor	The customer name if the visitor ever placed an order, otherwise Anonymous, with a Customer or Visitor badge.
Channel	The channel of the visitor’s sessions in the range.
Source	The referring site, or the channel when there was no referrer.
Pages	Pageviews in the range.
Sessions	Sessions in the range.
Last seen	Time since the last activity, for example “3h ago”.

The list follows the date range but ignores filters. Click a row to open the timeline.

What does the Converted tab show?

Converted tab of the Conversions card in Revenue First Analytics listing customers and leads with channel, source, value and date — The Converted tab: customers and form leads in the selected range.

The Converted tab lists the range’s conversions, newest first. When it contains both purchases and form submissions, All, Purchases and Leads pills appear above the table.

Visitor: name, a Customer or Lead badge, and the country flag, device, operating system and browser.
Detail: number of orders for a customer, or the form name for a lead.
Channel and Source: the first-touch channel and referrer saved with the conversion. First touch is the buyer’s first known visit; see How Sales Are Attributed to Traffic Sources.
Value: total amount for a customer; a dash for leads.
Date: date of the latest conversion in the row.

Purchases are grouped per customer, so a row can cover several orders. Orders with no tracked visit are listed one per order with the channel Unattributed and cannot be opened. A customer row opens the visitor timeline; a lead row opens the lead details view.

What does the visitor timeline show?

The visitor timeline: profile on the left, pageviews and events by day on the right.

The timeline opens from the bottom of the screen. The left column is the profile: name or Anonymous, the Customer or Visitor badge, total amount spent, country, device with screen width, operating system, browser, and under Source the channel of the first session with its referrer host.

The right column lists everything recorded for this visitor, grouped by day, oldest first, with three kinds of entries:

Found example.com via referrer: shown once before the first pageview, when it had a referrer.
Viewed page /path: one line per pageview.
Triggered event: name: one line per event, with a “(n) parameters” toggle that expands its parameters and values.

Event	Recorded when	Parameters
`product_view`, `category_view`, `tag_view`	WooCommerce product, category or tag page loads	product_id, category_id or tag_id
`add_to_cart`	Product added to the cart (WooCommerce or EDD)	product_id, product_name, quantity, price
`begin_checkout`	Checkout page viewed	cart_total, item_count
`purchase`	Order reaches the conversion status	order_id, platform, total, currency, products, item_count
`form_submit`	Supported form submitted	form_id, form_name, platform, customer_email, customer_name
`scroll_25` to `scroll_100`	Visitor scrolls past 25, 50, 75 or 100% of a page	depth
`scroll_goal`	Element with `data-rfa-scroll-goal` comes into view	label
Your own events	`data-rfa-goal` click or `window.rfa()` call	Whatever you pass

Custom events are described in Tracking Button Clicks and Custom Events. The timeline holds the 500 most recent pageviews and 500 most recent events, in your browser’s timezone.

What does the lead details view show?

Clicking a lead in the Converted tab opens a Lead submission panel with the form name, the submitter’s Name and Email when captured, the Submitted date and time, and the Page the form was on. View full visitor journey opens that visitor’s timeline. Other submitted fields, such as the message, are never stored. See Tracking Form Submissions and Leads.

How is a visitor identified in each tracking mode?

A visitor’s identity depends on the tracking mode chosen in Settings (Privacy mode, Consent mode or Full tracking), explained in Choosing a Privacy Mode.

Mode	Visitor ID	What you see in these views
Privacy mode, and Consent mode before consent	A hash of a daily secret salt, the site domain, the IP address and the User-Agent. Nothing is stored on the device; the IP is never stored.	The same person is a new Anonymous visitor every day. A timeline covers one day, and an order is linked to its visit only on the same day.
Consent mode after statistics consent	A random `_rfa_vid` cookie, valid for one year.	Timelines span days and visits; the visit in which consent was given is moved to the new ID.
Full tracking	The `_rfa_vid` cookie for every visitor.	Timelines span days and visits from the first pageview.

Which personal data appears, and when?

Data	Where it appears	When
Customer name	User tab, Converted tab, timeline profile	For every conversion, in all modes; it comes from the order. Removed from conversions older than the data retention period.
Customer email	Not shown as an address	Only a one-way hash is stored, used for GDPR requests and to link repeat purchases.
Lead name and email	Converted tab, lead details view, the form_submit event in the timeline	Only when the visitor was identified at submission: Full tracking, or Consent mode after statistics consent. Otherwise the fields stay empty and the row shows a dash.
Country, device, OS, browser, screen width	Everywhere	In all modes; the country comes from a local database lookup.
Event parameters	Timeline	Whatever your custom events send; keep personal data out.

All of this lives in your own database and is covered by WordPress’s export and erase tools and the plugin’s Data Subject Requests panel. See Cookies, Data Stored and Data Retention and Handling GDPR Access and Erasure Requests.

Frequently Asked Questions

Why does a visitor show as Anonymous?

Names come from orders. A visitor who has not placed an order has no name, so the plugin shows Anonymous with a Visitor badge.

Why does a visitor timeline cover only one day?

In Privacy mode, and in Consent mode before consent, visitors are identified by a hash that changes every day. The same person gets a new ID the next day, so each day is a separate visitor.

Is there a live view that refreshes on its own?

No. The Online tile counts visitors active in the last five minutes, but it refreshes only when the dashboard reloads its data. Click Refresh at the top right to update it.

Why can't I open some rows in the Converted tab?

Orders without a tracked visit, shown with the channel Unattributed, have no visitor behind them and therefore no timeline. Leads can be opened only when the submission was stored as an event.

Why is the name or email missing for a lead?

Lead name and email are kept only when the visitor was identified at submission time, which means Full tracking or Consent mode after statistics consent. In Privacy mode they are never stored.