Loyalty Program for WooCommerce syncs customer birthday data to Brevo automatically. When a customer saves their birthday in their WooCommerce account, the date is pushed to their Brevo contact as the LOYALTY_BIRTHDAY attribute. You can then use Brevo’s automation builder to send a birthday email on the right day, every year.
Prerequisites
- Brevo integration enabled under Loyalty Program → Settings → Integrations → Brevo with a valid API key.
- Birthday points action enabled under Loyalty Program → Settings → Earning Points so the birthday field appears on the customer account page.
How Birthday Sync Works
When a customer enters and saves their birthday in My Account → Account Details, the plugin syncs the date to their Brevo contact as the LOYALTY_BIRTHDAY contact attribute. The date is stored in YYYY-MM-DD format. No manual import is needed.
Step 1: Create the LOYALTY_BIRTHDAY Attribute in Brevo
Before the sync can store data, the attribute must exist in your Brevo account:
- In Brevo, go to Contacts → Settings → Contact Attributes.
- Click Add a new attribute.
- Set the attribute name to
LOYALTY_BIRTHDAY. - Set the type to Date.
- Save the attribute.
Step 2: Create a Birthday Automation in Brevo
- In Brevo, go to Automations and click Create a workflow.
- Choose Start from scratch.
- For the entry point, select Anniversary date as the trigger type.
- Choose the attribute LOYALTY_BIRTHDAY as the date field.
- Set when the workflow should start relative to the date, for example on the day of or 1 day before.
- Add a Send an email step and select or create your birthday email template.
- Activate the workflow.
Tips for the Birthday Email
- Use Brevo’s personalisation variables such as
{{ contact.FIRSTNAME }}to address customers by name. - Mention the birthday points bonus they have received or will receive.
- Add a CTA button linking to your loyalty program page so customers can see their updated balance.
- Consider including a birthday-specific discount code to increase conversions.