Email Notifications

Automated emails help you keep customers in the loop and make your loyalty program feel professional and responsive. The Points & Rewards plugin includes two essential email types:

• A Points Expiry Warning Email to remind users their points will soon expire.
• A Reward Redeemed Email to confirm when a customer successfully redeems a reward.

Both can be customized with your branding, text, images, and links.

Points Expiry Warning Email #

This email is sent automatically 30 days before a customer’s points expire—helping drive redemptions and avoid unused balances.

To enable and customize:

1. Go to Points & Rewards > Emails
2. Locate the Points Expiry Warning Email section
3. Enable the toggle to turn on the email
4. Customize the following fields:
   • Subject
   • Logo Image and width
   • Body Image and width
   • Title
   • Email Content (supports dynamic tags)
   • Button Text and Button Link
   • Primary Color (for buttons and accents)

You can use dynamic tags in the email body:

• {{user_name}} – Customer’s name
• {{points_balance}} – Current balance
• {{store_name}} – Your store name
• {{expiry_date}} – The expiration date
• {{expiration_period}} – Expiry period in days
• {{store_url}} – Your store’s URL

Once configured, click Send Test Email to preview the email before going live.

Reward Redeemed Email #

This email is triggered automatically when a customer redeems points for a reward. It confirms the redemption and shares key details like the reward name and coupon code.

To enable and customize:

1. Got to Emails > Reward Redeemed Email
2. Enable the toggle to turn on the email
3. Customize all the same elements as above:
   • Subject, logo, body image, title, content, button, and color
4. Use the following dynamic tags in your message:
   • {{user_name}}
   • {{reward_name}}
   • {{points_used}}
   • {{redemption_date}}
   • {{reward_code}} (if applicable)
   • {{points_balance}}
   • {{store_name}}
   • {{account_url}}

Use the Send Test Email feature here as well to ensure everything looks and works as expected.

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Tips for Better Engagement:

• Use clear, action-oriented subject lines (e.g., “Your Points Are Expiring Soon!” or “Here’s Your Reward Code 🎉”).
• Include a visible CTA button that links directly to your points page or customer account.
• Use images that reflect your brand to keep the experience consistent and polished.