Pick your industry, adjust a few sliders, and get recommended earn rates, redemption settings, and a quick margin check.
A great loyalty program rewards customers without giving away your margin. These principles apply regardless of industry.
If your margin is 50%, keep the total reward cost under 12.5% of each sale. The calculator shows this as your cashback rate — that's how much you're giving back per order.
Weekly buyers (food, coffee) benefit from 90-day expiry. Quarterly shoppers (fashion, home) need 12 months. Subscribers and luxury brands should never expire points — retention and brand equity matter more.
Customers should reach their first redemption within 2–4 purchases. If your minimum is 1,000 points and customers earn 200 per order, they'll redeem after 5 visits — a sweet spot for most industries.
Click your industry to load a starting point, then fine-tune the sliders below.
Change any slider — your results update instantly.
Start from an industry preset above, or set everything manually.
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How many points a customer earns on each dollar.
Example: 100 points = $1 discount at checkout.
The lowest balance before a customer can use points.
Adjust settings to see your score
Checks whether your reward cost fits within a safe share of gross profit.
Cashback rate: — · — · Expires: —
On a — average order
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Select an industry or adjust the sliders to see a customer scenario.
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In Points & Rewards → Setup, configure how many points equal $1 of store credit. Match the redemption rate from this calculator.
Under Ways to Earn, set points per dollar spent plus bonus actions like account creation, reviews, and birthdays.
Use the minimum redemption and expiry values from your calculator. Expiry emails nudge customers to redeem before points lapse.
Monitor redemption rates in your dashboard. If fewer than 20% of members redeem, lower your minimum. If margins feel tight, reduce the earn rate by 1–2 points.
Points & Rewards for WooCommerce lets you configure everything from this calculator — earn rules, redemption rates, expiry, and automated emails — in minutes.
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