Send Advanced WooCommerce Events to Klaviyo

The Advanced Events feature in Dynamic Coupons for Klaviyo lets you send detailed, custom tracking events from WooCommerce to Klaviyo. In addition to standard page view event, you can enable tracking for custom post views, category views, and WooCommerce Subscription events. All events are sent with useful details (e.g., category name, page URL) and can be used in Klaviyo Flows or segments to create highly targeted campaigns.

Step 1 – Enable Advanced Events in the Plugin #

1. In your WordPress dashboard, open the Dynamic Coupons for Klaviyo plugin.
2. Navigate to the Advanced Events page.
3. Select the events you want to track (e.g., Product Category Views).
4. Click Save.

Step 2 – Test the Event Tracking #

1. On your WooCommerce site, perform the action you enabled tracking for — for example, open a product category page like Jackets.
2. In Klaviyo, go to Analytics → Metrics (or the event stream) and refresh the page.
3. Look for the newly captured event (e.g., View Product Category) along with its details such as category name and page URL.

Step 3 – Use the Event in Klaviyo #

1. In Klaviyo, create or edit a Flow or Segment.
2. Use your custom event as a trigger or filter.
3. Build automations or personalized campaigns based on this event data.