WordPress and WooCommerce plugins built with performance, security, and simplicity at their core. Trusted by thousands of store owners worldwide.
I'm Goran Jakovljevic, the developer behind WPGens. In 2017 I set myself a challenge: release one WordPress plugin every month for a year. That experiment turned into a real business.
After working directly with thousands of store owners, I kept seeing the same problems: bloated plugins that slow down sites, generic tools that don't understand WooCommerce, and support teams that have never touched the codebase. WPGens was built to be the opposite.
Every plugin is lean. No unnecessary database queries, no frontend bloat, no impact on your page speed. When you reach out for support, you're talking directly to the person who wrote the code. No ticket queues, no middlemen.
WPGens plugins power stores across every industry, from small shops to large-scale operations. That experience taught us exactly where WooCommerce breaks down, and what store owners actually need to fix it.
Every plugin follows WordPress coding standards and WooCommerce best practices. No frameworks bolted on, no unnecessary abstractions. Just clean, efficient code that works with your existing setup.
When you need help, you talk to the developer who wrote the code. Not a support tier, not a ticket queue. Direct access to someone who understands the plugin inside out.
50+ reviews on Trustpilot
See reviews4.9 on WordPress.org
Consistently top-rated plugins across WordPress and WooCommerce stores worldwide.
11+ years in WooCommerce
Building plugins, solving real problems, and learning what store owners actually need.
Zero bloat. Minimal dependencies. Your site stays fast because our plugins load only what they need. No extra database queries, no unused assets.
Every feature solves a real problem we've seen in real stores. No theoretical features, no spec-driven bloat. Just what actually works.
When you reach out, you talk to the developer who wrote the code. No ticket queues, no middlemen. Just straightforward help from someone who knows the plugin inside out.
Not generic tools adapted to WooCommerce. Built from the ground up following WordPress coding standards and WooCommerce best practices.
Our Journey
Started the "plugin a month" challenge, committing to release one WordPress plugin every month for an entire year. The first plugins landed on WordPress.org.
After releasing multiple plugins, the combined active installations crossed 1,000. Refer a Friend for WooCommerce became the flagship product.
Launched premium versions to provide advanced features and dedicated support. This enabled full-time focus on plugin development and customer success.
Launched UTM Tracking, Points and Rewards, and Dynamic Coupons for Klaviyo, growing from a single plugin into a full WooCommerce toolkit.
WPGens plugins now power over 7,200 WooCommerce stores worldwide. All plugins maintain 5-star ratings and are kept up to date with every WordPress and WooCommerce release.
Trusted by Store Owners
"Hands-down the best technical support I've ever had with 10+ years experience working with e-commerce software. Got a response within an hour even late night at weekends."
"I tried all the RAF plugins. Goran not only replied immediately to my support request, he replied multiple times until we sorted out the problem -- even on Christmas Eve! Best customer experience I've ever had with any software company."
"After evaluating numerous reward points plugins, WPGens's solution stood out as the clear winner. Works really well, easy to set up, and the customer service was outstanding."
Lightweight WooCommerce plugins built for speed. No bloat, no frameworks -- just clean code that works.
Get notified when we launch new plugins. No spam, just product updates.